John and I talk about an innovative approach to marketing the University of Binghamton's social work program AND the buzz he creates at conferences and recruitment events, all with squishy little superhero stress dolls.
John connects the dots between superheroes (origin stories, secret identities, costumes, code of ethics, and more) and the life and times of social workers.
Although John is not the first to talk about the social worker as a superhero (see Dean Anna Scheyett's excellent 2015 TED Talk on Social Workers as Superheroes), he is the first to create an action figure that brings to life so many aspects of social work.You can purchase a complete set of the Social Justice League superheroes, all proceeds funding Binghamton social work student scholarships, here: bit.ly/SocialJusticeLeague.
Download MP3 [27:12]
2019 Update: Newest superhero: The Scholar
